Jun 13, 2017

“Experience the Philippines” is officially the new tourism slogan. The Department of Tourism showcased its latest motto that practically defines how we’re meant to be seen by the rest of the world. In the commercial, a blind Japanese tourist who’s retired in the Philippines goes through a number of experiences where he exudes the slogan completely.

And here is South Africa’s tourism campaign commercial from last year. Take note of the kicker at the end.

Our last campaign, which proved successful, “It’s more fun in the Philippines,” was also embroiled in criticism as it was accused of copying Switzerland’s tourism campaign in 1951.

DOT slogan, tourism slogan, nolisoliphAnd this was Switzerland’s five decades ago:

DOT slogan, tourism slogan, nolisoliph

Then in 2010, the DOT faced mounting criticism for its slogan, “Pilipinas Kay Ganda” whose logo bore striking similarities to the tourism logo of Poland’s.

DOT slogan, tourism slogan, nolisoliph

Here was Poland’s logo…

DOT slogan, tourism slogan, nolisoliph

Despite the DOT never actually admitting any instances of actually copying other countries’ campaigns, it’s pretty blatant that the people behind our tourism can’t come up with anything original to promote the Philippines.

Read more:

Have you seen the Philippines’ tourism slogan?

Filipino creatives win Advertising Age’s annual cover contest

We’re all making bad fashion choices


TAGS: DOT DOT slogan copycat experience the philippines nolisoli.ph