Now Reading
LOOK: Buko-ube, turon, pandan and mango cookies exist… but only in Indiana, USA

LOOK: Buko-ube, turon, pandan and mango cookies exist… but only in Indiana, USA

mm
  • Indianapolis-based mother-and-son bake team Salamat Cookies!™ started as a pandemic business. It is now an LLC and it’s looking to bake its 100,000th cookie

Like most pandemic businesses, Indianapolis, Indiana, USA-based cookie maker Salamat Cookies!™ started out as a way to earn amid the economic impact of COVID-19. Filipino-American cinematographer/photographer Michael “Mike” Wiliams and his mother Lourdes “Odie” Arceo-Williams first made cookies on May 10th last year in time for Mother’s Day, mostly to pay for the bills.

“I couldn’t pay for services because I didn’t have any income. I compensated with cookies just to say thank you. Salamat,” Francis told Inquirer. “Then one day, a friend asked if the cookies were for sale. I was like, ‘Uh, yup!’ and the Salamat Cookies!™ Story began.”

Mikey and his mother Odie Williams at Salamat’s pop-up in New York last October. Photo courtesy of Salamat Cookies!™

From baking oatmeal cookies based on YouTube tutorials to being featured in local and national television programs in the US, Salamat Cookies!™ is now a registered limited liability company (LLC) in the US. It is also recently featured on Bon Appétit alongside other blockbuster Filipino-American-run pastry businesses like the New York doughnut bakery Kora. 

[READ: Halo-halo, maja blanca doughnuts draw 800-person waitlist in NY. How come we don’t have them here?]

From making an initial 300 pieces of cookies almost a year ago, the duo has now made a total of 40,000 cookies, according to its Instagram page, almost halfway through their target 100,000.

Gooey Bukubae, a combination of buko and ube with macapuno and melted marshmallow in white chocolate oatmeal cookie. Photo courtesy of Salamat Cookies!™

What sets the Williamses’ cookies apart from other cookie-cutter ones (LOL) even in the US, where cookies are a staple, are its very Filipino flavors. Its best-sellers include the Gooey Bukubae, a combination of buko and ube with macapuno and melted marshmallow in white chocolate oatmeal cookie; What’s a Turon made with rolled oats, fried plantain, jackfruit, white chocolate and a caramel glaze; Buko Pan-dayumm! that has macapuno and nata de coco; and Whoa Philippine Mango, its original offering with dried mango on white chocolate oatmeal cookie.

To date, it has almost a dozen flavors including seasonal offerings. It has also reached over 30 states and countries abroad like Canada, Morocco, India and Kuwait. 

Its next goal is to be able to purchase a cookie truck so it can go around, as well as to rent a commercial baking space instead of being just home-based.

The Williamses’ business also helps support charitable causes by allocating 10 percent of its sales. Other than cookies, Salamat Cookies!™ also has a line of merchandise that includes T-shirts and mugs printed with its yellow logo.

Nolisoli.ph © 2020. Hinge Inquirer Publications, Inc.

FAQSSUBMISSION GUIDELINESLINK POLICY