The need to help our local industries is stronger now more than ever, and if you’re looking for ways to give support, here’s a fun one: As part of the Dama Ko Lahi Ko campaign (more on that later), the Philippine Fashion Coalition (PCF) is teaming up with Ayala Malls to put the spotlight on more local designers.
Through pop-ups and trunk shows across various Ayala Malls, PCF’s Filipino Fashion Fair will give designers an opportunity to showcase their work. The featured collections will “reflect the current social realities of local communities such as the rise of using loungewear, streetwear, and activewear amidst the new normal,” so expect a variety of pieces you can add to your closet, whether it’s for working (or working out) at home, or on those special occasions outdoors.[READ: For this local resortwear brand, artisans’ handiwork come first]
And keeping with the mission of the Dama Ko Lahi Ko campaign, which aims to celebrate Filipino culture through our five senses, each mall pop-up will be set up with a semi-interactive mini community walkthrough exhibit, OPM in the background, and iconic Filipino flowers like ylang-ylang and sampaguita as key scents in the areas. Aside from fashion, a Filipino Food and Finds Fair will also be held, where visitors can score delicacies, plants, and home decor.
The Filipino Fashion Fair will be held at the following malls:
- Alabang Town Center – June 25-27
- Ayala Center Cebu – July 2-4
- Ayala Malls Manila Bay – July 9-11
- U.P. Town Center – July 16-18