Jan 14, 2020

SM Aura Premier prides itself on being a space that offers “the brightest in global and local fashion” through its variety of flagship stores. With a brand new year upon us, it’s easy to see why people are on the lookout for something new, whether for themselves or for family and friends.

With all this in mind, we’ve put together some of the spots where you can find local lifestyle products, timeless clothing pieces, streetwear and more at SM Aura Premier.


Frankie & Friends General Store

Level 2

True to its label as a general store, Frankie & Friends offers a space for over a hundred local artists and makers to sell products such as home decor, lifestyle products as well as shoes, bags, and accessories. Aside from providing a platform for Filipino businesses, Frankie & Friends also holds workshops on weaving, calligraphy, and rubber stamp carving that customers can participate in.


Cole Haan

Upper Ground Floor

Since it was established in 1928, Cole Haan has committed itself to combining traditional craftsmanship with current trends and innovations in fashion. One of its newer branches in the country carries footwear and accessories that can be used for all kinds of events: professional or casual, day or night, work or weekend.


Giordano Ladies

Level 2

With the belief that “to be truly beautiful is to have great style,” Giordano Ladies is a brand that believes in enhancing each person’s inner beauty through clothes. Its store carries pieces that highlight simplistic, modern classic, and, most importantly, timeless elements that suit everyone’s style.



Upper Ground Floor

First established in Germany, Rimowa has established itself worldwide as a luggage manufacturer travelers can trust. The company brought its signature premium lightweight luggage made from high quality aluminum, which come in different modern styles. Rimowa also carries purses and cases for men and women.



Upper Ground Floor

An Indonesia-based business that rose to fame as the first e-commerce store to focus on streetwear, KXStart! recently branched out to the Philippines in order to energize people’s everyday lives by promoting an urban lifestyle. Its concept store carries a wide variety of sneakers and streetwear from brands like Adidas, Supreme, Bape, and Off-White. 


Level 4

With designers from all over the world, Anta has gone beyond just developing shoes for sports such as basketball, running, and CrossFit—they have also produced shoes that are stylish and fit all kinds of lifestyles.


Header image courtesy of Burgess Milner on Unsplash

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TAGS: Anta cole haan Frankie & Friends General Store Giordano Ladies KXStart! nolisoli Rimowa sm aura premier