2020 might well be the year for healthy snacking—with even fast-food chains following that goal. After McDonald’s introduced its plant-based, meat-free burger, McPlant, another burger giant is venturing into the alternative meat market.
Putting a healthier twist into its Whopper sandwiches, Burger King now uses soy proteins into its formerly all-meat patties. You probably won’t notice the difference though, because the soy patties mimic the flavor of beef.
The plant-based Whopper, first offered by the fast-food chain in 2019 in the United States, is now ready to be enjoyed by burger lovers in the Philippines who are looking for a healthier option.
“What we are offering our customers is an option. Filipinos are such huge meat-eaters, and the insight for this local rollout is to provide them with an affordable alternative to reduce meat intake with an equally satisfying product,” says Allan Tan, marketing director of Burger King Philippines.
The Plant-Based Whopper is finally here. 100% Flame Grilled, 0% Beef. Try it and #DontTastetheDifference
*Available in all Metro Manila and Luzon stores, coming soon nationwide.
Aside from Burger King and McDonald’s, other food companies that have ventured into the meat-free market are OmniFoods, with the world’s first vegan luncheon meat, and Indian startup EVO Foods with its vegan eggs. In 2019, KFC also partnered with Los Angeles-based alternative meat producer Beyond Meat, for a line of plant-based fried chicken. Beyond Meat is also the partner of Mcdonald’s in bringing McPlant to its menu.
Locally, there are various plant-based meat brands such as WTH Foods and The Real Happy Cow, whose products you can order online.
Get more stories like this by subscribing to our weekly newsletter here.
Writer: YANN MAGCAMIT