Jun 28, 2018

Japanese retail brand Uniqlo will be opening their biggest store yet in Southeast Asia this year with their flagship in Glorietta 5. While Filipino fans are counting down the days to its October opening, Uniqlo has unveiled five artworks by local artists from design studio Plus63 Design Co. in their soon-to-rise store location.

Collectively called “The Heart of the Future,” these five original illustrations currently on the hoarding, bear the map of Manila on each of them as the heart of different “journeys and flow of exchanges.”


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LIVE by Plus63. “Life is a mashup of different moments and times in our lives. This work reflects a combined effort of the studio, individually drawing apart but still coming together as a whole,” said the team of their collaborative work entitled “Live”.

Graphic designer, illustrator, and founding partner at Plus63 Design Co. Dan Matutina shared that the artworks were commissioned by Uniqlo together with the Singapore-based design studio Anonymous as part of the brand’s “Future Heroes” campaign.

The campaign’s tagline “The Future is Here” became the starting point for Matutina along with three other artists from Plus63 Design Co, Craig Halili (Explore), Joanna Malinis (Move), and Raxenne Maniquiz (Work).

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EXPLORE. “Like a beating heart, Manila is a center of self-discovery and exploration; bringing in and sending out both the curious and the satisfied, with each new cycle, renewing their energy and thirst for adventure.”
Uniqlo The Heart of the Future Plus63 DEsign Co Facebook
MOVE. “Manila is a city pulsing with life. Its beating heart is spurred by movement free to exist in its many spaces: a friendly game on the streets, fierce rivalries on the court, and boundless play in our very homes.”

“The brief was to create five illustrations to visually interpret the campaign message. They gave us five topics to work on: Work, Create, Move, Live and Explore. These keywords are related to some product categories of Uniqlo, but also relevant to Uniqlo’s consumers,” Matutina said.

In a Facebook post, Plus63 Design Co. summed up the idea behind the artworks saying “Manila is vibrating with exciting ideas and discoveries. People flowing in and out of the city carry with them distinct concepts of home (from various towns and provinces) and being in the world. Manila brings these ideas together and presents more possibilities.”

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CREATE.”Creators bring to light our city’s wonderful, multifaceted dimensions. These creators are artists, designers, chefs, technologists, craftsmen, writers—people who turn vision into reality.”
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WORK. “This illustration is an ode to all our workers: the farmers, builders, teachers, designers, street cleaners, and countless others who tend to the city’s growth.”

Apart from the board up, Matutina said that their artworks will also be carried in other materials for Uniqlo once the flagship store opens.

For now, Filipino fans of the brands can marvel at these five works which encapsulate the reasons why Manila is “the heart of the future.”


Photos courtesy of Plus63 Design Co.

Read more:

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TAGS: Anonymous dan matutina filipino art Plus63 Design Co uniqlo