The Filipino beauty scene is thriving, and these brands are proof
Local beauty brands are growing, and our support will help them go farther
Dec 23, 2019
“The beauty industry has seen explosive growth, especially among young, independent brands,” reported Forbes in 2018. A huge part of this expansion is because the consumers, who largely base their buying habits on social media, now support brands they deem authentic and are aligned with their personal values.
This global push for small independent brands has also meant that it’s easier for local beauty brands with advocacies to get started and quickly gain a following. It also helps that homegrown makeup brands are typically created with different complexions in mind (morena representation, yes!), a far cry from most Western brands.
Inspired by nature, jewelry designer and slow fashion advocate Daniela Calumba’s latest fragrance line Perfume Drama is made with all-natural ingredients like honeysuckle, calamansi and ylang-ylang.
Filipinta Beauty, an indie cosmetics brand inspired by Filipino culture and mythology, recently released Kabal, an eyeshadow palette inspired by protective talismans. It features bold and basic shades of pink, gold and bronze.
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#TubTuesdays – we are insanely in love with bushy and full brows achieved only through our bestselling, the Bub Tub ❤️ #everydaysundayph . 📷 @munichiie . Let's share the love every week! Show us a photo of the Bub Tub or your makeup look with brows groomed with the Bub Tub by tagging it with #TubTuesdays 👀 we're dying to see your looks!
Sundays Beauty is an all-natural beauty brand best known for eyebrow products like the B.U.B. Tub, a brow-styling product made from castor oil. They also carry items like Spark Light, an easy-to-use highlighter made of reflective pearls.
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The Illumina Liquid Illuminator. The highlighter in liquid formula that gives you the most radiant glow factor! Starting off as liquid means you have the freedom to blend and it finishes off with a powdery feel. Your skin will glow like nobody’s business! Warning: You may not want to ever live without it! Comes in 3 shades; Dusk (golden bronze), Twilight (silvery pink) & Dawn (champagne gold) ✨✨✨
Macynn Cosmetics’ Illumina Liquid Illuminator has an easy-to-blend, silky smooth texture. The cruelty-free product comes in three shades: golden bronze, silvery pink and champagne gold.
This story originally appeared in Northern Living Wrap-Up issue
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