Jun 24, 2019

If you haven’t taken a visit to SM Aura Premier recently, you may check out their newest stores and plan out your shopping list for your next mall day.

1. Frankie & Friends General Store, 2F


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Step into our humble store and discover unique local finds 🌾

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This place may sound familiar to you if you caught a copy of our last Southern Living issue. Frankie & Friends is a sustainable lifestyle store that houses multiple local startups. Some of the wares you can find here are artisanal candles, collapsible glasses, and ethical clothing.

2. On Running Philippines, 4F

Here’s a treat for running enthusiasts. On Running is a shoe brand born on the Swiss Alps known for their patented shoe cushioning system CloudTec®. (If you’ve heard of lightweight cloudfoam, they did it first). Planning on going on a marathon or taking up CrossFit? Give these sneakers a whirl.

3. Casa Consunji, 2F


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Have you come to hangout with us yet? We’d love to have you over! 🌴 #casaconsunji

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Casa Consunji is a home decor and café by models Maggie Wilson, Janela Cuaton, and Parul Shah. Given the store’s pedigree, the furniture here are all appropriately stylish and tasteful (also sustainable, which is the most important thing in our book).

4. Seiko, 2F

Seiko is one of the oldest watch brands in the world, tracing its roots back to 1882 Japan. The brand’s watches are a particular favorite of no-nonsense titos since they’re stylish yet easy to wear timepieces.

5. Staccato, 2F

You might not know this, but Staccato is actually a Hong Kong clothing brand that was founded in 1998. It’s easy to miss its age and origin: The brand keeps up-to-date with the latest Western runway trends (which they even translate to their daily wear clothes), which keeps it modern and fresh after all these years.


To know more about the new store and concepts, visit SM Aura Premier’s Facebook page or Instagram account and check out the hashtags #StyleOfAura and #ExperienceAura


Featured photo courtesy of SM Aura

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TAGS: frankie and friends on running seiko sm aura staccato